128 Home is a new hotel brand started in Shenzhen, China for young professionals coming here for work from all over China and all over the world. It is meant to become a second home without loosing the excitement of traveling into a new city.
Area: 6000 sq.m.
Location: Shenzhen, China
Status: under construction
128 – yao er ba- is the registration address of the hotel brand. We used alternative Chinese characters that sound the same to create a graphic, masculine symbol that in combination with a word that represents the nature of the project can be used in all the properties of the client.
128 is a beginning of a cooperation with a development company that renovates old factory buildings of Shenzhen into hotels, offices, residences etc. It is a new trend and a new step in China’s development, that has replaced the tendency of demolishing old and building brand new steel and glass structures instead.